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Hospitality Industry Turns to IT Channel for Internet Solutions to Address Bandwidth Demands
Posted: Mon Jun 23, 2014 02:02:27 PM


Internet Access Gateway Pioneer Nomadix Partners with Integrators and MSPs; Delivers Robust Platform Designed for Hoteliers.

HITEC, LOS ANGELES, Booth #1327, June 23, 2014 - When it comes to purchasing technology solutions for the hospitality industry, one size does not fit all. Each deployment has unique requirements based on factors such as the design and quality of the building, available Internet Service Provider quality of service, clientele and service expectations.

Internet access is one of the most important technology implementations in the hospitality industry, as guests have come to expect an Internet experience akin, or better, to their home or office - yet Internet access can also be one of the most problematic issues. Many hotels are challenged to keep up with the bandwidth demands being placed upon them. In fact, the quality of Internet service remains the top problem experienced by hotel guests, and it has the biggest impact on customer satisfaction, according to the J.D. Power 2013 North America Hotel Guest Satisfaction Index Study.

Add to this the undeniable growth in, and reliance upon, Internet connections in everything from health monitors, gaming and video devices, social media and conferencing applications, e-commerce sites, and more - and you have guests walking into a hotel with weighty bandwidth demands. In-property Wi-Fi was once the benchmark for a good visitor experience, but simply providing access is not enough. The quality of the Internet experience, with the ability to provide needed performance for more connections and high - bandwidth applications, is driving the hospitality industry to reassess their network services to increase guest satisfaction.

With the great majority of leading hotel brands outsourcing their guest Internet access and technology services, integrators and MSPs are playing a significant role in the overall success of hoteliers. Not only do these channel partners bring deep technology expertise and an understanding of the economics of the hospitality industry, they also understand corporate brand and local requirements of the property, which enables them to customize solutions accordingly.

Since the company’s inception 16 years ago, public access gateway pioneer Nomadix’s go to market has been 100 percent channel centric. Fred Reeder, chief commercial and operating officer of Nomadix, explains, “We have witnessed how the role of the IT channel has evolved, and clearly the role has become even more strategic as properties see that Internet access is not simply an amenity but rather a utility and asset, like water or electricity, that is woven into their brand experience.”

With hospitality as one of its focus areas, Nomadix develops Internet access gateways that scale to meet a range of devices, thereby giving visitors the superior Internet experience they demand. Moreover, with an extended warranty and license program, Nomadix reduces the risk to the reseller and end customer.

Adds Reeder, “Our channel program offers solid margins, while keeping the quality of the product high and the price competitive. We work hard to preserve margins that ensure a healthy channel-partner ecosystem. And because we work with many synergistic technology partners, our channel partners are able to create a unique, differentiated solution that addresses the specific needs of a particular property. We’ve established a great feedback loop, which fuels our investment decisions and helps us determine what new capabilities should be developed to deliver an unparalleled experience to the hospitality industry.”

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